3 Reasons Why a Responsive Website Is No Longer a Triviality but a Necessity

Almost everybody has a phone, even the beggar on the road (in Nigeria) has a smartphone in his pocket.

Let me go a little ‘researchy’ on you. 80% of all internet users use a smartphone. Such a huge number to overlook, right?

Unless it’s something major like research for a proposal or work-related projects, you most likely browse with your phone.

According to Google, in January 2015 mobile web traffic overtook desktop website traffic. That was 2015. Now the gap is wider.

So, if you still have a website that is not mobile responsive. You are living in 2014.

Let’s backtrack a little. I think I’m running ahead of myself. A responsive website is one that displays its content in a format that is appropriate to the size of screen available. It means even if I’m using a phone that has a small screen like Nokia 3310 (at least, the new one), the website would adjust itself to fit that screen.


Now, let me tell you what would happen if you don’t have a mobile responsive website:

  1. Your Google ranking would be affected:

The best place to hide a dead body is on the 2nd page of Google. A site not mobile responsive would cause your ranking to slip behind your competitors and you would lose more potential business. Since the algorithm change in 2015- You don’t need to bother yourself with what that means- Just know that Google favors mobile friendly and mobile responsive sites over desktop sites.


  1. Your customers would be mightily pissed:

When your site isn’t mobile-friendly, at the very least, it makes it harder for your potential customers to navigate the site on their phones. “Pinching-to-zoom” and roll-over menus make it difficult to view anything or do even basic tasks on a site, let alone make an informed decision about whether or not to engage your services.


  1. You would waste money:

If your business is involved in social media marketing, there is a better than average chance incoming traffic to your site will be via mobile devices. An unresponsive site would destroy all your content marketing efforts and waste your paid advertising dollars. If you want to take full advantage of your social audiences, you need a site designed to seamlessly catch their social browsing click-throughs.