Being able to attract your dream customer can make an amazing difference in how
you work. It not only makes you more motivated but it is also a healthy way to run
your business. When potential customers visit your website, the first thing they’ll
read about you is your message. If you convey a weak message, you might receive
interest from people who often don’t end up as customers or just aren’t a good fit for
you. It’s not enough to just write but to consciously and creatively write copy that
triggers specific action such as a purchase.
Ready to craft compelling copy and win over your dream customers? Here are 3 tips:
The first step in writing effective copy is to research your customers. To craft the kind
of hook that will win over your audience, it has to first speak to what they’re going
through, specifically their wants, fears, needs and desires. This can be done by;
- Tracking mentions of your brand or business on social media (e.g. Facebook,
- Checking out review sites on what customers are saying about your products or
services (e.g. Amazon, Yelp)
- Analyzing your online metrics
Writing effective copy depends largely on the way language is used. Several linguistic
and literary devices can be deployed to create effective copies. For example, Apple
uses analogies, repetitions, sound patterns and story-telling to sell its products. This
style makes the copies rich, creative, and familiar!
Also, studying the customer’s language and crafting marketing copies using their
language is another effective way to attract the right customer. A case study reveals
that people generally describe amazing cakes as fluffy and moist. Hence, their initial
interest when eating a cake is to find out if it is fluffy, if it is, then the celebration can
begin! Because of course there are terrible cakes that are hard and dry.
A winning example of a market copy for a cake is this; “This cake is made with three
layers; Cake, filling and topping. There are 4 types of milk in the filling and topping
(Whole milk, condensed milk, and heavy cream). This is an excellent cake for milk
lovers! You will find it fluffy, soft and moist!”
Apart from being rich and descriptive which forces the reader to imagine, “Fluffy”,
“soft” and “moist” immediately does a whole lot of magic, because it uses customer
language while solving and addressing their fears, wants and needs. The consumer
finds the copy relatable and feels.
3. Craft Boredom-Free Messages
Today’s web readers get bored easily, thus it is not enough to catch a consumer’s
attention but also keep them glued till the end and this is achieved by crafting
boredom-free marketing copies that will stick to their minds even after they’ve
finished checking your site out.
One of the ways you can do that is by writing conversationally. Why? Because people
won’t be able to connect with your brand or business if is too formal. That is why it’s
important to craft your marketing copy like how you talk.
With the above tips, you’ll be able to write compelling marketing copy that your potential
customers can connect to and convert them into lifelong customers!
Izuehien Mary Ngozi
Social Media Manager