4 signs your business website needs an upgrade

1. Your Website Takes a Long Time to Load

Let’s face it, a minute is too long a time for a site to load.  It’s annoying to be on a website that takes forever to load. According to Kiss metrics, 40% of people abandon websites that take more than 3 seconds to load (https://neilpatel.com/blog/loading-time/).

If your site takes longer than five seconds to load, you need to optimize it. Certain elements like background images, textures, plug-ins, custom fonts, etc. are often responsible for slowing down websites. Get together with your web designer to identify the problem as soon as possible and sleep better knowing your audience isn’t getting frustrated with long load times.

2. Your Bounce Rate is high

Bounce rate is an Internet marketing term used in web traffic analysis. Bounce rates demonstrate the duration of time that someone stays on your site after viewing one page. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. The more people land on your site and leave, the higher the bounce rate.

While there may be various reasons contributing to a high bounce rate, your website’s design and navigational structure is a key factor you should pay attention to. If your site suffers from user-experience and navigation issues, it may be causing your bounce rate to skyrocket, and needs to be fixed ASAP.

3. Your Site is not responsive or Mobile-Friendly

Nobody is willing to waste their time trying to understand how your website works. Everyone just wants to use their smartphones, tablets, and desktops devices to view your site. Visitors expects easy navigation and a non-complex operation. This is exactly why it is essential for your website to be able to adapt to various screen sizes. In other words, your website needs to be responsive across multiple devices or it won’t be serving its purpose at all.

 “An unresponsive site is a site badly in need of redesigning” _Damilola Emmanuel Akinosun (Chief Design Officer, Epower.ng)

Unresponsive design ruins the operational and navigational experience for the visitors and drives them away, sometimes never to return.

4. Your Site has too much text

Ever heard the maxim ‘a picture is worth a thousand words’?

Too much text bores people. There’s a high tendency that people will spend more time on a site with little text and more visual images than they will on sites with just texts all through. To keep people interested in your site, you need to summarize your thoughts in a few words and add stunning visuals that further explain the texts. Now, you have them hooked.