1. Make Sure the Website is Mobile-Friendly
Almost everyone has a mobile phone that can access the internet these days. A greater percentage of this population turns to Google using their phones to search for information, goods, and services. Online shopping is catching up fast with traditional shopping. Therefore, it is important that you optimize your mobile website to suit current customer needs. Refusal to do this will result to a poor user experience which will make it more difficult to get the number of customers you want.
If your current website is optimized for desktops/laptops only, a mobile desktop version should be created. You can use conversion platforms such as Duda Mobile to do this perfectly. Another option is to use the available bolt-on solutions on content management systems like WordPress, Drupal and Joomla.
These systems enable you to make your website mobile-friendly without the need for a new version. The above steps are only effective if you employ responsive practices in web design.
2. Select a memorable domain name
The domain name you are selecting for your WordPress site should be a brandable one. It needs to be something people can easily identify with the brand and through which they can remember your brand easily in the future. Make sure you don’t register a domain name similar to a competitor’s, so you can avoid people ending up on their site, rather than yours. Choose a domain name that relates to your brand, so that when someone interacts with your domain name, your brand has an opportunity to be remembered and recognized later.
Make your domain name simple to pronounce, spell, and type so that people’s chances of ending up at the wrong site are lessened when attempting to access it. Make it concise and without numerals or hyphens. People often forget to include hyphens or put them in the wrong place, and web users can be left unsure with numbers about whether the number should be spelt out as a word.
3. Utilize the Power of Social Media
Use your business and personal social media accounts to get users into the Website. Also include domain name of your website in any segment on “About Me,” and include links to your site in your articles. Also, use the Call to Action (CTA) button on your brand’s Facebook business page to draw users in. By making your CTA button something like “Learn more” or “See what’s new,” you can boost the action of visiting the Website of your small business over that of others in your market.
4. Keep SEO in Mind
There are more than 54,000 searches on Google every second. All these users are looking for various information including the products and services offered by your site. If you don’t optimize your website for search engines, the growing pressure rate will make it difficult for your site to appear on top of the search results pages (SERP). Optimizing the site can draw greater traffic and lower the bounce rates. It eventually leads to repeat visits and more sales.
5. Create high-quality content
If you want to rank highly in search engine results, you need high-quality content. The material may be a combination of the graphical, textual, video, or audio information on the site. Whatever form the content is in, it must have information that can support the customer in making rational decisions.
It must have the right keywords, have no spelling errors and be in the correct format. It’s important that you brainstorm the things that you want to accomplish before you create any content for your site.