6 Steps To Turn One Time Customers Into Regular Customers

When it comes to dealing with customers, first impressions matter a lot. It is what will determine if they’ll come back to buy from you, or never return.

How do you create a good first impression with your customers? Below are 6 ways you can create a good first impression with your customers and effectively turn them from one-time buyer to regular customers that advocate for you.

1. Connect: Become genuinely interested in your customers

How better to have a productive business than to get genuinely interested in customers, by so doing you get to understand where your customers are coming from and come up with a plan to address their needs. Getting interested in a customer’s needs helps you come up with a unique, creative and long-lasting solution to whatever challenges the customer is facing. Interest sets you on a similar wavelength with your customer, that gets you to empathize with them, you feel what they feel and with that, you create a team bond which is good for business.  You’ll truly stand out in a rather cold and impersonal retail world when you’re able to connect with your customers on a more personal level.

2. Be human: Smile at your customers

Just the simple act of putting a smile on your face can lead you to feel actual happiness, joy, or amusement. A customer will feel connected to you as you constantly smile at them during conversations, a smile can be charming so you are likely to get a smile in return and that sparks interest.

Scientists have found that smiling on purpose can help people feel better. So it can be a big help to people who are dealing with depression and anxiety. You are not just doing your customers a great deal of help you are also improving your health as smiling eases stress and pain, it also helps with a stronger immune system and longer life.

3. Personalize: Call your customer by name

“Names are the sweetest and most important sound in any language,” is one of the most widely quoted maxims from Dale Carnegie’s How to Win Friends and Influence People, And for a good reason, too: It’s absolutely true, so referring to your customers by their name actually adds a sense of importance to them.

Why do you need to care?

Names humanize the interaction between a business and its clients. Which means, when businesses say a person’s name, they acknowledge their customer’s humanity. The benefit of using a customer’s name is creating a personal experience environment.

Find out the kind of person your client is and call them by an appropriate name…Yes, it’s small, but tiny details add up.

4. Talk less: Be a better listener

This looks easy a step to follow, yet it remains one of the most challenging skills people have to master, people say stuff like “what if the conversation is boring, what if I don’t like what he/she is talking about”, a lot “what ifs”, all based on assumption. By listening intently to a customer, you have the chance to pick on important points which can be implemented into solving the clients’ needs.

Customers become more expressive and comfortable with you when they feel they are being listened to. And you can agree with me that anyone you can freely express yourself to is considered a friend as you are likely to come back for more productive conversations.

5. Relate: Talk in terms of the Customer’s interests

When submitting a business proposal, you should address it in a way that it deals with the customer’s issues rather than write what will be of benefit to you. That comes off as selfish and inconsiderate which indicates a one-sided business interest. Center your talks on the customer and how you are looking to solve their problem, this will help build trust and more future business deals.

6. Make the Customer feel important – and do it sincerely

This is where the popular phrase “customers are always right” comes in. Customers more than before are expecting that if they are spending time and money on any player in the market, they must treat him or her like royalty. Making your customer feel important has a number of benefits and will pay rich premiums in the long haul. Pricing wars and product features are important but a number of players are competing in the two areas. What makes or breaks a deal now is the level of care and empathy displayed by the staff which customers perceive as a commitment to make them feel important and vied for.

Ask yourself, where would I rather patronize, a place where I feel important or a place where I get condescended. I bet we all want to feel important, that’s the same way our customers want to feel. Make them feel that and they will keep coming back for more of your products and services.


Adedokun Samuel Adeleke
Social Media Manager

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