After Expertise, What next?

There are a lot of con experts out there. Those claiming to be experts and vying for attention. If you don’t have a deep knowledge of a subject, all you are doing is offering a quick fix and you are a hustler (in pidgin tone). But then you can be an expert in hustling (*winks*)

Experts are those who are never content with the status quo. They’re always looking for the next “revolution” in their area of expertise. They’re constantly trying new techniques, improving on existing concepts, exploring new ideas and adding value.They’re always looking to push the boundaries and expand the limits of their field.

Every field is changing, some more rapidly than others. Experts are the ones who are at the forefront. They explore new trends and understand where their industry is headed. They have foresight and aren’t afraid of the latest technology and innovations that create upheaval to the tried and true methods of the past.

Although reading plays a very big role in developing expertise one cannot rule out the part that hands-on experience plays in developing expertise. Like my mentor would say the field teaches you something that the books can’t. Read the books, go out and practice, come back to the books and continue the cycle.

To set yourself apart you need both- deep knowledge and experience in your field. According to Malcolm Gladwell, the author of Outliers, he says “it takes 10,000 hours of practice to become an expert at any one task.” Let’s say you work 35 hours a week, and you spend every moment at work practicing that specific task at which you want to gain expertise, and you work a full 52 weeks a year, it still takes almost 6 years to hit the 10,000-hour mark

If you have that expertise, then what next?

You need to know how to reach your target audience. The next important thing to doing a great job is to let people know that you are doing a great job.  That boils down to marketing and choosing channels to reach them. A website with a great copy is one of the ways of doing this.

To set yourself apart from the competition, you need to get out there and do the work, show the world what you do, write about it and keep at it. This takes years to build, so be patient. The strongest trees take time to sprout.

I was wondering if Epower was to specialize what would you say her area of expertise is. Drop comments below