This is the kind of conversation that I regularly have with clients, startups, and companies who want to build a social media presence to create awareness and bring in sales. Client: On our social channels, we’re looking to increase interaction, followers and...
The truth is this: stock photos are boring and are usually not interactive. As consumers are constantly bombarded with marketing content, they avoid anything that looks and feels inauthentic, sadly this is how most people market and advertise. In reality, most...
Here comes the hard work: advertising and promotion. You know you’ve got to be on social media, but you don’t know where to start. First and foremost, everybody is on Facebook, and you certainly need to be there. But what about Twitter, Instagram &...
We all want happy clients and we want to see them succeed. Why? Because happy clients will continue working with us and will recommend our services to friends and colleagues. Successful clients will have the financial muscle to continue to pay for our services. This...
When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as flyers, banners & billboards. They may trust that since they know they offer a good...
