Marketing efforts alone are not sufficient to ensure you are reaching customers. Cross-device accessibility, especially on mobile phones and tablets, plays a major role in boosting the market presence of e-commerce companies. Statistics predict significant growth in mobile e-commerce that may account for nearly 73% of e-commerce sales worldwide $3.5 trillion in 2021. The credit for this customer shift towards mobile e-commerce could well be given to highly functional and engaging mobile apps, or progressive web apps (PWAs). In this post, we will explain what PWAs are, and illustrate its benefits for e-commerce businesses.

What are Progressive Web Apps?

Progressive Web Apps are highly responsive web apps designed for mobile platforms and can prove to be a great alternative to the ever-expanding number of native applications. PWAs allow for push notifications and sync with your details to render quality services, much like any iOS or Android app. What’s more, PWAs are independent of OS platforms. With the same application accommodated on both iOS and Android uniformly, PWAs save both the time and cost of developing a native application.
But does the lower cost of PWAs affect the customer experience in any way? Probably not. If you compare the Flipkart iOS/Android Application with the Flipkart PWA, they would barely look any different. Also, while the dedicated mobile app incrementally consumes 10 MB of space (beginning with the time of download), the PWA version takes 100 KB or less.

The Benefits of PWAs for E-Commerce Businesses

1. Offers a quicker release time:
PWAs are designed with reusable codes, whereby developers can repeat the same codes and modules in quick succession. Moreover, as the app primarily redirects to the original e-commerce site, the groundwork has already been laid. For e-commerce business owners who want to offer customers native app-like features in a short time, implementing a PWA may prove to be the most efficient alternative to developing a native mobile app or responsive site

.2. Decreases the gap between businesses and customers:
According to ComScore’s 2017 U.S. mobile app report, U.S. mobile users are restricting their use of mobile apps to a paltry three to ten. On the other hand, Google claims that there have been significant increases in Twitter’s customer engagement with its 2017 launch of its Twitter Lite PWA. The takeaway is if native apps seem to be compromising your customers’ ability to interact with you, implementing a PWA is a solution to consider.

3. Saves you from third-party app store subscriptions:
Native apps reside in their respective OS application stores, meaning you may have to pay subscription charges. By implementing PWAs, you can avoid these charges without affecting your site’s visibility.

4. Enhances your visibility:
Your native app “sleeps” in the app store while your customers may be searching for you on their browsers. This diversion is overcome by PWAs, as they offer the same app functions as searchable web pages.

5. Can work offline
A progressive web app (PWA) can work offline because its content is stored on your phone.
Technically, a PWA makes use of a technology called a “service-worker”, which is a script that your browser runs separately from but on behalf of a PWA. Service workers are the technical basis of many of the features that distinguish PWA’s from traditional websites. It is a service worker that manages the cache, which is the content stored on a mobile device that makes PWAs load faster and has offline capabilities. At Epowerng, we pride ourselves in crafting solutions that solve our client’s needs and stand out from the crowd. you can check out our works here. Holla at us today! let’s build your business a functional web solution together.