Blog

Opinions & Inside stories

 

5 reasons why you need focus

We are living in a fast-paced world with tons of distractions thrown our way every day. Amidst the strong pull of social media, gossip websites and TV, we need to find time for the important stuff. Without focus, it is pretty impossible to become successful. Here are...

Do your friends & family know what you do?

One of the biggest mistakes small business owners make is to not educate those closest to them- friends and family- about what they do. If we asked your parents right now, would they be able to pitch your business or at least describe your offerings? If we talked to...

Why you should (not) outsource your Social Media Marketing

As someone who runs a digital agency (epower.ng), I’m supposed to say you should always outsource social media marketing. The problem is I don’t agree. There are many reasons why you should manage your own social. For instance, because no one knows your business...

9 File Types You Should Know About

If you want to be able to correctly save, send, and manage every digital project you work on, you need to understand the distinctions among different file types. You probably already know most of these formats, but if not, this article will help clear up the...

What Self/Personal Development truly means

Over the years, I’ve heard and read several definitions for personal development, but the thing is, none of them stuck with me. I always thought there had to be a simpler and better definition and I didn’t find that out until recently when I was doing a quick review...

Top 4 Reasons Why Your Website Needs A Blog

1. It boosts search engine traffic For every post you publish on your blog, that is another page of your website that is indexed in the search engines. This means it’s another chance for your website to be found by people...

4 signs your business website needs an upgrade

1. Your Website Takes a Long Time to Load Let’s face it, a minute is too long a time for a site to load.  It’s annoying to be on a website that takes forever to load. According to Kiss metrics, 40% of people abandon websites that...

The complete guide to writing a compelling case study 2

By Popular demand, we are following up last week’s guide with a sequel. If you are ready to write a compelling case study, here is a bulletproof, step by step guide: 1. The Knowledge of the Product/Service You have to Begin your case study by giving the readers a...

The complete guide to writing a compelling case study

Case studies are stories about how an actual customer overcame their problems using your products or services. Just like a story, good case studies have a beginning, a middle, and an end, as well as a protagonist – your customer – overcoming a problem and achieving...

5 Keys To Building A Unique Brand

Branding has evolved. Creating a brand that glorifies the status quo is no longer an option. Today, building a strong brand is key to building a successful business venture.  Me-too businesses (commodities) rarely survive nor thrive in the long run. Commodities...

How to win an election in Nigeria

The secret behind winning an election in Nigeria all comes down to strategy. A political campaign is an intense experience and, when done correctly, it is also a lot of hard work. There are no tricks or short cuts. Your strategy is the backbone of your campaign. Your...

Online Advertising

Online Advertising is the art of influencing customers to purchase a product or service by delivering to them, promotional marketing messages through the Internet. In order to ensure communication with the target audience and the...