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FIVE WAYS TO PREVENT YOUR WEBSITE FROM BEING HACKED

FIVE WAYS TO PREVENT YOUR WEBSITE FROM BEING HACKED

Forget what you’ve heard, hacks don’t just happen to the big businesses alone. Research has found that small businesses are victims of 43% of all data breaches. Whether you are running a big or small business, it is essential to prevent your website from being hacked....

15 Web Design Definitions You Need to Know

15 Web Design Definitions You Need to Know

Several companies are always looking to do a website redesign over time because new website elements and themes are always sprouting every year. Nonetheless, embarking on the redesign of the website may seem overwhelming due to technical terms used by experts. It’s...

FIVE REASONS WHY YOUR WEBSITE IS DRIVING CUSTOMERS AWAY

FIVE REASONS WHY YOUR WEBSITE IS DRIVING CUSTOMERS AWAY

Your website is the most important element of your digital strategy, maybe even more important than your Instagram and Linkedin profiles. It is one of the most important components of your business as it not only showcases important information about your products,...

4 Time-Tested Tips to Choose a Stunning Website Color Scheme

4 Time-Tested Tips to Choose a Stunning Website Color Scheme

Did you know that 85 percent of shoppers base their product purchasing decisions on color? As humans, we are inclined visually. People make different choices based on attraction with something pleasing to their senses and the sense of sight comes first.   A consumer...

DOES YOUR E-COMMERCE SITE NEED A PROGRESSIVE WEB APP?

DOES YOUR E-COMMERCE SITE NEED A PROGRESSIVE WEB APP?

There is no doubt that PWAs offer a large number of benefits for e-commerce sites as we discussed in the first edition Benefits of building your website as a Progressive Web App; however, its implementation varies based on the current challenges your online business...

BENEFITS OF BUILDING YOUR WEBSITE AS A PROGRESSIVE WEB APP

BENEFITS OF BUILDING YOUR WEBSITE AS A PROGRESSIVE WEB APP

Marketing efforts alone are not sufficient to ensure you are reaching customers. Cross-device accessibility, especially on mobile phones and tablets, plays a major role in boosting the market presence of e-commerce companies. Statistics predict significant growth in...

Why your website needs HTTPS

Why your website needs HTTPS

HTTP, which is short for Hypertext Transfer Protocol, is a set of rules for transferring a web page between a web server and your browser. When you browse to a specific URL in your browser, it starts a conversation with the website’s server to download everything it needs to render that web page.

BRAND AWARENESS ON SOCIAL MEDIA HAS A PRICE!

BRAND AWARENESS ON SOCIAL MEDIA HAS A PRICE!

This is the kind of conversation that I regularly have with clients, startups, and companies who want to build a social media presence to create awareness and bring in sales. Client: On our social channels, we're looking to increase interaction, followers and generate...

4 LESSONS FROM SOAP OPERAS THAT HELP YOU BECOME A BETTER ENTREPRENEUR

4 LESSONS FROM SOAP OPERAS THAT HELP YOU BECOME A BETTER ENTREPRENEUR

While making use of award winning Soap Operas and drawing real life examples from successful entrepreneurs, Kate Adams wittily highlights four lessons from soap operas that could be used to enhance self-growth, business success and shape you into becoming a better entrepreneur!

WHAT’S YOUR EXCUSE FOR USING STOCK PHOTOS?

WHAT’S YOUR EXCUSE FOR USING STOCK PHOTOS?

The truth is this: stock photos are boring and are usually not interactive. As consumers are constantly bombarded with marketing content, they avoid anything that looks and feels inauthentic, sadly this is how most people market and advertise. In reality, most...

Social Media Strategies You Should Consider For Your Business

Social Media Strategies You Should Consider For Your Business

Here comes the hard work: advertising and promotion. You know you've got to be on social media, but you don't know where to start.  First and foremost, everybody is on Facebook, and you certainly need to be there. But what about Twitter, Instagram & WhatsApp?...