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5 reasons your business needs a digital marketing strategy

5 reasons your business needs a digital marketing strategy

Gone are the days when physical flyers, billboards and TV ads were enough to win market share. Today, the battle is predominantly fought online.Digital marketing is extremely organized, exceedingly targeted, and delivers excellent results in real time. A proper...

Check out these 3 trendy skills you could learn during lockdown.

Check out these 3 trendy skills you could learn during lockdown.

A lot is going on across the globe due to the Corona Virus outbreak. Companies have paused recruitment, school sessions have come to a halt, social gatherings have been banned and we have to adapt to changes we never anticipated or prepared for.  There isn’t a...

COVID-19 WILL NOT AFFECT YOUR BUSINESS IF YOU FOLLOW THESE TIPS

COVID-19 WILL NOT AFFECT YOUR BUSINESS IF YOU FOLLOW THESE TIPS

If you live on this planet (except you are participating in a Big Brother show), you certainly have heard so much about the pandemic. Trending daily on twitter, Coronavirus (COVID-19) is practically changing our lives, the way we interact with people and where we go....

5 THINGS YOUR BUSINESS MISSES BY NOT HAVING A WEBSITE

5 THINGS YOUR BUSINESS MISSES BY NOT HAVING A WEBSITE

Today, more than 90% of the customers find information about services and products online. Earlier, having an online presence was just a "choice," but now it has become a "quintessential" part for businesses & brands. Do you have a business with no website? This...

5 Features That Will Make Your Website Stand Out From The Crowd

5 Features That Will Make Your Website Stand Out From The Crowd

1. Make Sure the Website is Mobile-Friendly Almost everyone has a mobile phone that can access the internet these days. A greater percentage of this population turns to Google using their phones to search for information, goods, and services. Online shopping is...

FIVE WAYS TO PREVENT YOUR WEBSITE FROM BEING HACKED

FIVE WAYS TO PREVENT YOUR WEBSITE FROM BEING HACKED

Forget what you’ve heard, hacks don’t just happen to the big businesses alone. Research has found that small businesses are victims of 43% of all data breaches. Whether you are running a big or small business, it is essential to prevent your website from being hacked....

15 Web Design Definitions You Need to Know

15 Web Design Definitions You Need to Know

Several companies are always looking to do a website redesign over time because new website elements and themes are always sprouting every year. Nonetheless, embarking on the redesign of the website may seem overwhelming due to technical terms used by experts. It’s...

FIVE REASONS WHY YOUR WEBSITE IS DRIVING CUSTOMERS AWAY

FIVE REASONS WHY YOUR WEBSITE IS DRIVING CUSTOMERS AWAY

Your website is the most important element of your digital strategy, maybe even more important than your Instagram and Linkedin profiles. It is one of the most important components of your business as it not only showcases important information about your products,...

4 Time-Tested Tips to Choose a Stunning Website Color Scheme

4 Time-Tested Tips to Choose a Stunning Website Color Scheme

Did you know that 85 percent of shoppers base their product purchasing decisions on color? As humans, we are inclined visually. People make different choices based on attraction with something pleasing to their senses and the sense of sight comes first.   A consumer...

DOES YOUR E-COMMERCE SITE NEED A PROGRESSIVE WEB APP?

DOES YOUR E-COMMERCE SITE NEED A PROGRESSIVE WEB APP?

There is no doubt that PWAs offer a large number of benefits for e-commerce sites as we discussed in the first edition Benefits of building your website as a Progressive Web App; however, its implementation varies based on the current challenges your online business...

BENEFITS OF BUILDING YOUR WEBSITE AS A PROGRESSIVE WEB APP

BENEFITS OF BUILDING YOUR WEBSITE AS A PROGRESSIVE WEB APP

Marketing efforts alone are not sufficient to ensure you are reaching customers. Cross-device accessibility, especially on mobile phones and tablets, plays a major role in boosting the market presence of e-commerce companies. Statistics predict significant growth in...