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4 Time-Tested Tips to Choose a Stunning Website Color Scheme

Did you know that 85 percent of shoppers base their product purchasing decisions on color? As humans, we are inclined visually. People make different choices based on attraction with something pleasing to their senses and the sense of sight comes first.   A consumer...

DOES YOUR E-COMMERCE SITE NEED A PROGRESSIVE WEB APP?

There is no doubt that PWAs offer a large number of benefits for e-commerce sites as we discussed in the first edition Benefits of building your website as a Progressive Web App; however, its implementation varies based on the current challenges your online business...

BENEFITS OF BUILDING YOUR WEBSITE AS A PROGRESSIVE WEB APP

Marketing efforts alone are not sufficient to ensure you are reaching customers. Cross-device accessibility, especially on mobile phones and tablets, plays a major role in boosting the market presence of e-commerce companies. Statistics predict significant growth in...

Why your website needs HTTPS

HTTP, which is short for Hypertext Transfer Protocol, is a set of rules for transferring a web page between a web server and your browser. When you browse to a specific URL in your browser, it starts a conversation with the website’s server to download everything it needs to render that web page.

BRAND AWARENESS ON SOCIAL MEDIA HAS A PRICE!

This is the kind of conversation that I regularly have with clients, startups, and companies who want to build a social media presence to create awareness and bring in sales. Client: On our social channels, we're looking to increase interaction, followers and generate...

4 LESSONS FROM SOAP OPERAS THAT HELP YOU BECOME A BETTER ENTREPRENEUR

While making use of award winning Soap Operas and drawing real life examples from successful entrepreneurs, Kate Adams wittily highlights four lessons from soap operas that could be used to enhance self-growth, business success and shape you into becoming a better entrepreneur!

WHAT’S YOUR EXCUSE FOR USING STOCK PHOTOS?

The truth is this: stock photos are boring and are usually not interactive. As consumers are constantly bombarded with marketing content, they avoid anything that looks and feels inauthentic, sadly this is how most people market and advertise. In reality, most...

Social Media Strategies You Should Consider For Your Business

Here comes the hard work: advertising and promotion. You know you've got to be on social media, but you don't know where to start.  First and foremost, everybody is on Facebook, and you certainly need to be there. But what about Twitter, Instagram & WhatsApp?...

Six Brand Building Strategies to Keep & Attract Customers

Branding is more than a name and symbol. A brand is created and influenced by
people, visuals, culture, style, perception, words, messages, PR, opinions, news
media and especially social media. Like when a child is born and given a name, a
brand needs nurturing, support, development and continuous care in order to
thrive and grow. Some brands have a life cycle and grow old like people. Some
brands are timeless and never die, are “born again” or reinvented, while some
brands live a short but powerful life and have an iconic legacy according to Lisa
Buyer.

5 Reasons Why Small Businesses Don’t Win Proposals

We all want happy clients and we want to see them succeed. Why? Because happy clients will continue working with us and will recommend our services to friends and colleagues. Successful clients will have the financial muscle to continue to pay for our services. This...

3 Ways To Craft Marketing Copy That Attracts The Right Customers

Being able to attract your dream customer can make an amazing difference in how you work. It not only makes you more motivated but it is also a healthy way to run your business. When potential customers visit your website, the first thing they’ll read about you is...

5 Reasons Why Digital Marketing is Essential for Your Business

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as flyers, banners & billboards. They may trust that since they know they offer a good...