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Opinions & Inside stories

 

Six Brand Building Strategies to Keep & Attract Customers

Branding is more than a name and symbol. A brand is created and influenced by
people, visuals, culture, style, perception, words, messages, PR, opinions, news
media and especially social media. Like when a child is born and given a name, a
brand needs nurturing, support, development and continuous care in order to
thrive and grow. Some brands have a life cycle and grow old like people. Some
brands are timeless and never die, are “born again” or reinvented, while some
brands live a short but powerful life and have an iconic legacy according to Lisa
Buyer.

5 Reasons Why Small Businesses Don’t Win Proposals

We all want happy clients and we want to see them succeed. Why? Because happy clients will continue working with us and will recommend our services to friends and colleagues. Successful clients will have the financial muscle to continue to pay for our services. This...

3 Ways To Craft Marketing Copy That Attracts The Right Customers

Being able to attract your dream customer can make an amazing difference in how you work. It not only makes you more motivated but it is also a healthy way to run your business. When potential customers visit your website, the first thing they’ll read about you is...

5 Reasons Why Digital Marketing is Essential for Your Business

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as flyers, banners & billboards. They may trust that since they know they offer a good...

Why Most Relationships Fail

No individual knows absolutely everything when it comes to love. It's hard to know what your partner wants and expects from you. Couples are constantly fighting over anything nowadays; you have to possibly deal with things like, “who were you talking to on the phone”,...

3 tips to communicate effectively

Every second, information and ideas are shared across the world verbally and non-verbally. Thus, without communication taking place, man becomes immediately isolated and trapped. Communication is an indispensable activity we all participate in. John Piece asserts that...

Why Invest In A Mobile App For Your Business?

Why should you consider building a mobile app for your own company? Mobile apps are a great opportunity for businesses and users alike. For users, it is one of the easiest ways to find the products they need because it can be done with a single touch. When it comes to...

Grit Not Talent (The story of Fabio Paim)

The questions that come to mind when we see these words are “What is Grit?”, “What is Talent?”, and “what’s the difference between the two?”. Well, before we go into that, let me tell you a story. A story of Fabio Paim, the Wonder-Kid who was better than Cristiano...

Startup Techpreneur Surviving the competition

Every day we have more startups in the field of Technology, the competition is getting stiffer, and surviving is getting harder. Right amidst these competitions, there you are. The ambitious young blood looking to make waves in the tech market. Today, I’m going to...

How To Become Exceptional In A Great Team

I bet you are curious “how can I be exceptional in a team full of great personalities?”. First let me point out that no one can learn everything, the experts, veterans, moguls all started as greenhorns and slowly grew into forces to be reckoned within their respective...

Why You Should Learn Something New

In this ever-changing and dynamic world of ours, change isn’t just constant, it’s moving at an incredible speed, we sleep at night wake up in the morning to discovery across all aspect of our life be it climate change, financial/business sector, energy sector,...

6 Steps To Turn One Time Customers Into Regular Customers

When it comes to dealing with customers, first impressions matter a lot. It is what will determine if they'll come back to buy from you, or never return. How do you create a good first impression with your customers? Below are 6 ways you can create a good first...