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Why do you need website maintenance?

Just like owning a car or home, it’s cheaper to keep up with regular website maintenance instead of waiting for your website to break. Here’s why your website needs maintenance:   Peace of mind Without backups & updates, your website could lose data, get attacked,...

5 TIPS FOR EFFECTIVE EMAIL MARKETING

Have you ever sent emails to prospective clients only to get no response? Do you wonder if they ever open it? Or open it just to delete it? We have all been in situations where we get emails and refuse to open them or even mark them as spam on the spot. On a personal...

#BankWars: 3 biggest lessons from Sterling Bank’s epic shade

How did 1 Sterling tweet set twitter on fire? Sterling Bank may not be Nigeria’s most popular bank but it has crept into our consciousness all thanks to a now viral (sadly deleted) tweet shading 4 big banks. All but GTB have fired back but 16,000 tweets later, what...

7 Elements of Great Design

Have you ever seen a design so terrible it gave you migraine? This post is a direct response to the millions of voices protesting against terrible design (I feel your pain, I see your placards) and a guide for designers as well as those who depend on design agencies...

QUALITIES OF A GREAT COPY; Who are you trying to impress?

  I was going through a website yesterday. Trying to understand what exactly they do. You are probably asking why I would check if I didn’t have an idea? Well, a friend told me to check it out and she can be really cryptic when it comes to things like this. So, I...

MAKING YOUR PRODUCT INDISPENSABLE

Last week Friday after work hours, I was searching for places where children can have fun on May 27th (In case you can’t remember, May 27th is Children’s day). While that was loading, I was going through my email on my phone. While I was trying to reply an email, I...

5 REASONS WHY YOUR BUSINESS WEBSITE ESSENTIALLY NEEDS A BLOG

You’ve built a wonderful website, or maybe the web developer helped you, and nobody visits your site and you think it’s the village people that are following you. My dear wake up. It doesn’t end at building the site, you have to do things that would ensure...

5 CREATIVE TOOLS IN CREATING QUALITY BLOG CONTENT

Staying relevant in the blog-sphere can be very tasking. Yet, it all boils down to creating quality blog content. An outstanding blog content positions you as a leader in your niche. There are tools that can make your life a lot easier than it is right now and ensure...

THE ULTIMATE GUIDE TO CREATING A COMPANY PROFILE THAT SELLS

Have you ever thought of a document that introduces your business to stakeholders and at the same time convinces your prospective clients to take that action you want them to take? I know you are thinking the same thing I’m thinking. What a relief!!! You mean there is...

After Expertise, What next?

There are a lot of con experts out there. Those claiming to be experts and vying for attention. If you don’t have a deep knowledge of a subject, all you are doing is offering a quick fix and you are a hustler (in pidgin tone). But then you can be an expert in hustling...

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