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Opinions & Inside stories

 

WHY GO DIGITAL? 5 REASONS YOU SHOULD MAKE THE  DIGITAL SWITCH

  Why go digital? you ask. Online visibility translates to business visibility. Nearly everyone is online so why not you? Unlike offline marketing that is difficult to target and hard to measure, going digital is a convenient and effective marketing strategy...

THE PROBLEMS WITH LONG URLs AND DOMAIN NAMES

The moment you decide to bring your business or brand online, you’re going to start seeing a lot of terms like domain name, URL, and so much more. Though they all are related to having a website, they don’t all mean the same thing, and if you don’t really understand...

7 STEPS TO HELP YOU SELL BETTER

Several times during my stint as a marketing officer, I had clients tell me, they didn’t want to buy, but because it was me, they just couldn’t say no, and they eventually bought. Now, why do you think they said this? Understanding your client is key for any business...

How to master the Art of Storytelling for Business

  Muriel Rukeyser once said "The Universe is made up of stories, not atoms". Every human being is a storyteller: we tell stories of our successes, our achievements, our failures and our disappointments. We have a story which tells how the universe was created and...

5 Reasons Why Clients Say No

Sometimes, despite your smooth marketing, flawless presentation skills and your compelling offer, prospects say NO. Understanding the reasons why prospective clients say no to specific offers will go a long way in helping you drum up strategic ways to present those...

MY EPOWER STORY: MAYOR SMITH

The first four months of a typical Nigerian graduates post NYSC period is filled with frustration and anger towards the government especially if He isn’t lucky enough to have connections that can land him his dream job.

FROM FULL TIME DESIGNER TO A PART-TIME DJ

When I got the news at first, that I was going to be in charge of the sound during Spectator to Spectacular 3, I was a bit shocked. Though I used to be in the technical department of my fellowship back in school and we were in charge of sound, but it's been a while...

My Epower Journey

I joined Epower in August, 2018 as a marketing intern and it has been a wonderful experience so far. I got to know about Epower through Olugbenga Ogunbowale, the CEO of Epower. I met him at a function where He spoke passionately. The way He talked about the Epower...

4 SECRETS TO WIN ELECTIONS

To win elections can be difficult, but most definitely not impossible. The challenge most politicians confront is over relying on strategists and advisors so much that they fail to realize they have to do their own home work and lead their own campaign. Today we’re...

Why do you need website maintenance?

Just like owning a car or home, it’s cheaper to keep up with regular website maintenance instead of waiting for your website to break. Here’s why your website needs maintenance:   Peace of mind Without backups & updates, your website could lose data, get...

5 TIPS FOR EFFECTIVE EMAIL MARKETING

Have you ever sent emails to prospective clients only to get no response? Do you wonder if they ever open it? Or open it just to delete it? We have all been in situations where we get emails and refuse to open them or even mark them as spam on the spot. On a personal...