Have you ever come across a particular color that instantly reminds you of a cellular network? Have you ever seen an image and a company comes to mind or heard a slogan and your mind immediately connects it to a brand? All of this is possible because of branding.
An effective brand strategy gives you an edge in an increasingly competitive market. But what exactly does “branding” mean? In a layman’s language, your brand is your promise to your customer. It tells them what they should expect from your product or service, it differentiates you from your competitors. Your brand is who you are and who people perceive you to be.’
CASE STUDY: POLYFORTE
The identity of any brand is the logo. The website and other promotional materials must have this identity. Polyforte, an electronic company that provides modern and efficient electronic gadgets for homes and offices, needed a website. They approached us at Epower, to design a website for them, because we have a reputation for designing great websites. However, their logo was a no no! It was difficult for the web developers in the company to integrate the logo into the outstanding design they had created. We had to ask for their permission to redesign another logo. We styled the website so it displayed flawlessly across all devices. The home page was welcoming and refreshing. The design was both classy and exciting with a perfect image & text combination. Guess what, they loved the website we delivered so much that they contacted us to do another job for them. Polyforte website is up and running. You can visit to see for yourself. www.polyforteng.com.
Branding is what we do, let us INTRODUCE YOU the smart way!