There is no doubt that PWAs offer a large number of benefits for e-commerce sites as we discussed in the first edition Benefits of building your website as a Progressive Web App; however, its implementation varies based on the current challenges your online business is facing.
For example, if your business is earning a healthy return from iPhone users, it is better to avoid PWA (Progressive Web App) as it is not well optimized for the iOS platform. However, for Android mobile app owners, PWA can do miracles.
Adopting a PWA can be an excellent option if:
1. Your e-Commerce Business is in the Startup Phase
E-commerce startups tend to have raw yet highly engaging ideas. The only things they lack are the budget and the right direction to prioritize their vision.
Given limited resources and time, it becomes necessary for site owners to initiate risk-taking actions with minimal investment at stake.
2. Android is Your Main Target
Its app store is one of the chief sources of revenue for Apple. This is a reason why it took them years to let PWAs in.
However, Android has proven very accommodating for PWAs from the very start. Most websites now have a PWA for their corresponding APK (Android Package) file with nearly the same functions.
3. Excellent Mobile-Commerce Experience in a Short Time
Compared to mobile app development, developing a PWA consumes far less time and resources while offering a highly competitive mobile experience. It is ready to launch and can be marketed in no time for your e-commerce clients.
4. Your Conversion Rate is Facing Down
e-commerce sites struggle with conversions even though they have a fully functional native app. Applications were highly demanding on internet connectivity and the heavy database they occupied.
There is a fair possibility that your native mobile app might be harming your brand and its growth. Take a chance, implement PWA, and let your customers experience the best version of your e-commerce website.