SIMPLICITY

It’s easier to complicate than it is to simplify. Simple ideas are sticky and refuse to go away. Simplicity is not optional.

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Divergence

Instead of looking at how things are, we look at how they can be. We dream, we do, we dare. We refuse to fit in.

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Excellence

If it’s not superb, it’s subpar. Therefore, excellence is forging superb, goal-oriented solutions that move the needle.

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