It is okay to have the most appealing online store- easy navigation, quality products backed by a top-notch customer service and deep pockets for your marketing. However, none of these matter if you aren’t reaching and engaging the right audience for your brand which ultimately leads to zero or low sales.
In order to drive the right traffic to your online store and increase sales, you first need to define the target audience for your brand.
Here are the things you should look out for:
Who they are
Knowing the target audience for your product is the first step to selling to the right audience. According to Dan Lok, there are four major types of clients
- Cheap clients – They buy based on price i.e. the lower the price, the better for them.
- Difficult clients – They often don’t know what they want and will stress you out with unreasonable demands.
- Sophisticated clients – They usually don’t complain about money but they know exactly what they want and can’t be easily convinced otherwise.
- Affluent clients – Money is not the problem but the quality of goods/services you offer. They want the thrill of owing the best and nothing less.
Knowing who they are will help you understand precisely the kind of audience you want to serve and what they value.
How they use various social channels
A company has to develop various marketing and sales strategies to reach its customer base. With the advent of social media, you have to determine what social media platforms your customers interact on. For instance, if your product or service is for corporate clients and other professionals, then LinkedIn is your best bet. If it is for trendy female undergraduates who want to wear the latest and look like runway models, then Instagram is your go to channel.
Their purchase journey
The customer’s journey is important for a company’s marketing strategy. It involves the process from the time a buyer identifies the need to the time a justified decision to buy is made. Marketing campaigns have to be centered around this lifecycle.
The question is; have you been attracting the right audience?
With our help, you can determine your ideal audience and reach them for outstanding sales. Request a quote here: www.bit.ly/socialbriefepower