4 types of Ecommerce websites and why you need one

by Adediwura Adeaga

There’s no doubt that eCommerce has grown exponentially and continues to grow every year. Today, we’ve reached an age in which a business without a website is at a severe disadvantage. But you shouldn’t look at an eCommerce website as something you simply “need” to have in order to survive (although you do). Instead, look at it as a vast opportunity for your business to reach a level of growth and success that wouldn’t have been possible before the advent of the internet.

If you’re thinking that eCommerce overall sounds complicated, you’re right — but it’s not impossible to understand, by any means, even if you’re completely new to the idea of running a business online.

Before creating an ecommerce website for your brand, it’s important to know what type of e-commerce website will work best for your company. Here are the 4 types:

Types of e-Commerce Website

  1. Business-to-business (B2B): It is designed for the explicit purpose of selling products and services to businesses. A good example would be socialsugar.agency. You can select a social media plan, and pay for it.
  • Business-to-Consumer (B2C): It sells products directly to customers, bypassing any third-party retailers, wholesalers, or any middleman. For example, you can buy a new shoe from Jumia.
  • Consumer-to-Consumer (C2C): It serves as a place where customers can trade with each other. It could be a place where you buy or sell items. For example, Jiji.
  • Consumer-to-Business (C2B): Here, consumers can offer products and services to companies. An affiliate marketing platform like expertnaire is a good example.

With an ecommerce website, you can access a larger market, gain access to customer insights through tracking and analytics, respond with speed to consumer trends & market demand and scale up (or down) quickly.

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