by Oluwatosin Alabi
Today’s consumers rely on search engines to help them find everything from restaurant recommendations to service providers. This means that regardless of what your business offers, your target audience is likely searching for products or services like yours online, and if you want to attract them to your site, you need to optimize your site for search engines like Google.
According to Techjury, 93% of online experiences begin with a search engine. Research has also shown that if your business isn’t listed on the first page of search engines like Google, chances are, you won’t get discovered. This proves that if your website is not optimized for search engines, you might be missing out on so many potential customers who are constantly searching for your products or services online.
So what is SEO?
According to search engine land, Search Engine Optimization (SEO) In simple terms, means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Now that you know what SEO means, let’s dive right into 5 compelling reasons why your website badly needs it.
1. Earn more traffic
One of the basic functions of SEO is to improve your site’s rankings in search results. Beyond that, higher ranking on search engines also helps generate more traffic, which can be turned into leads, and subsequently into paying customers. Search engine optimization when done right doesn’t only get you seen, it also gets you known.
2. Builds credibility & trust
The Internet has drastically changed what the sales process looks like for many businesses. That’s because today, consumers have access to a wealth of helpful resources that can help them learn about their options before they speak with a sales representative.
When your page ranks organically on the first page of a search engine, it automatically builds your audience’s credibility and trust in your brand and this is very good for business. This also helps your business or brand position itself as a thought leader in your industry.
3. SEO is cost-effective
Without a doubt, Search Engine Optimization is one of the most cost-effective marketing strategies today. It enables you to target people who are seeking or interested in your products and services on the internet.
It should be noted that SEO is not a standalone marketing strategy. It is complementary to other marketing strategies and should work hand-in-hand with them.
SEO is a natural approach for generating traffic on a website, it may take some time but it is more reliable than pay-per-click ads.
Good SEO implementation will hold water for years to come. And, like most things in life, it will only be as good as the attention it gets. So, If you want good SEO, take the time to do your research, study your competitors, and find the right keywords your audience is using. It may seem like a lot of work at first but it’ll all be worth it in the end.
4. Stay ahead of competitors
Optimizing your website for search engines doesn’t only improve your ranking on search results, it also helps move you way beyond your competitors. SEO is an aspect of digital marketing that successful business owners have learned not to ignore.
5. SEO improves user experience
Every single business owner wants great rankings and maximum visibility. Merely a few realize that optimal user experience is a also big part of getting there.
A common misconception has it that SEO is only about links and keywords, this is false. Good SEO touches every aspect necessary to help you improve your website’s user experience. It tackles problems of loading speed, site security, smooth navigation, relevant content, content hierarchy, and most importantly relevant keywords.
This is the 21st century. Without SEO, your marketing efforts could go in vain. For your business to thrive, it is essential that you start giving your site’s search engine optimization more attention as it helps generate more traffic, which can be turned into leads, and subsequently, leading to more sales.
Do you have questions, comments? Kindly leave a comment below.