How to increase sales on your website

by Oluwatosin Alabi

In our fast-paced world, everyone wants instant results. We expect our food to be prepared faster, communication with people to be instantaneous, and impatience when websites take longer than five seconds to load. The same can be said for those who want to increase the number of sales generated from their website. But as Beverly Sills said, “There are no shortcuts to any place worth going.”

Luckily, there are a few ways you can optimize your website to help generate more sales. The results can sometimes take a little while because of the method’s nature but the results are worth the wait. 

1. Keep Your Home Page Simple.

This may be surprising to some of you, as many people assume you’re better off offering as many products as possible on your homepage to give your visitors a range of options. Entrepreneur, however, suggests that offering fewer products on your page with more text describing specific topics increases overall sales. This makes your business attractive because it enables you to concentrate on a few products and answer any questions your visitors might have. Don’t Overwhelm Your Audience!

2. Add Videos to Your Key Conversion Pages

Mashable claims that adding videos to some of your top landing pages can increase conversions averaging at 86 percent! Our brains process visual information about 60,000 times faster than text, which means that visitors on your site absorb information in videos better than they would by reading text. It is much more effective to learn about your product or service through video than through text.

3. Create Ways to Capture Email Addresses

Email marketing is still a very viable method of digital marketing and produces one of the top ROI across all marketing methods. However, you can’t do any email marketing without email addresses, right? By creating methods to capture a visitor’s email address, you create an opportunity to invite them back to your website through email marketing campaigns.

Forbes suggests that one of the top ways to capture email is to offer them something of value. A digital download would do the trick, and it won’t cost your company a thing. 

4. Build Trust with Testimonials, Associations, and Case Studies

Many companies already understand the importance of social proof, but if you don’t currently have a way to advance customer trust on your website, then you’re missing out on its rewards. Things such as testimonials, Behind the scene images of your staff, and case studies about your products or services can go a long way in convincing your visitors to choose you.

Marketingdonut suggests that you get as much accreditation as possible to help boost your online reputation, especially if face-to-face contact with your customers is limited or even non-existent.

5. Create Content That Targets Key Market Segments

Creating quality content is a surefire way to increase both traffic and conversions to your website, but you should also spend some time targeting different market segments. Writing content specific to certain market segments helps you to draw in different customers, and it allows you to express your expertise in their industry. This creates a win-win scenario!

6. Install Live Chat

Live chat tools are a fantastic way to generate eCommerce sales, but they can also be used to address any questions visitors may have. They’re also more likely to be used than a contact form because they generate an immediate response. Almost every type of business website can benefit from this tool, even those who don’t sell through their site. As a bonus, you can also use this live chat tool to gather email addresses from visitors.

7. Address Objections

One great way to improve the quality of your website is to address any objections or questions that may not be directly answered through the content already available. As suggested by the Harvard Business Review, it’s more important to focus on keeping up with your customers, not your competitors.

Take the time to go through your site and make a list of any hesitations you believe visitors may have based on the information already available. Critically evaluate your site in this step—don’t just assume that the visitor will be able to find the answers. You want to ensure everything is easily accessible. Once you’ve done this, provide a solution to the problems you uncovered. Not only will this increase conversions across your site, but it will also make it more user-friendly.

8. Perform A/B testing

With all of the above-suggested tips for increasing sales across your website, the one most important thing is to A/B test all of these changes. Every business is unique, which means that its customers are unique, and certain things will work for some businesses that won’t work for others. By carrying out A/B testing, you’ll find out what works best for your website. Here are a few tests you can perform across your site right now:

  • Changing up the text in your call to action buttons is a classic but easy test to run. Don’t be surprised if this simple change results in a two to three percent increase in conversions.
  • Test different headlines at the top of your traffic-heavy landing pages. 
  • If you have any stock images across your site, try replacing them with more candid photos of your business or employees.
  • For your contact page, test using fewer fields in your contact form. This generally produces a positive result.

If you’re working to increase online sales, you need to start trying techniques that your competitors haven’t even thought of yet. To do this, you’ll need to test time-honoured and creative ways. Whatever you try, you should base it on the best research and make sure to test it yourself. If it increases your conversions, keep at it! If it doesn’t, try the next approach. You have to keep testing until you find what works.

We hope you found the article useful. Just to be sure we’re on the right track, we’d love to know which of these tactics you’ve tried. Also, feel free to list out the ones you think we’ve missed. Thanks for your time.

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