1. It boosts search engine traffic
For every post you publish on your blog, that is another page of your website that is indexed in the search engines. This means it’s another chance for your website to be found by people searching the web. When you use your blog to answer the questions and queries of your target audience, with a bit of luck and some good old-fashioned SEO, your blog posts will be displayed in the search results when they turn to Google in search of a solution to their problems.
2. A blog humanizes your brand
Your blog helps you show the HUMAN side of your business. IT gives your business a way to touch on issues and concerns of interest to your prospects, while also sharing what you and your employees are passionate about. It also gives you a unique opportunity to share your voice and personality.
3. Establishes you as an expert in your field
Having a blog is one of the best ways to establish yourself or your brand as an expert in your field, with a blog, you have a platform to share important niche-related information and useful insights that can benefit your readers. The more authority you build, this more your readers gain trust in you and the familiarity that comes with the trust, keeping you top-of-mind when they are ready to buy.
4. Builds brand loyalty & increases conversion rates
A blog with constant high-quality content helps build brand loyalty, which further increases your conversion rates. Owning an active blog helps send a signal to your prospects that your business is alive and well maintained.
Blogging on your company’s website is one of the best ways to differentiate yourself from your competitors. By providing your own unique thoughts and insights, you naturally grow your search traffic, customer trust and ultimately, sales. To some extent, blogging also levels the playing field with big brands, giving small businesses the unprecedented opportunity to compete with big businesses with big budgets.
What would you add to this list? In your opinion, what are the top benefits of blogging on your website?