Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. As important as effective marketing is to business growth, a lot of small businesses still find it difficult to fully harness its potentials.
Today we’re going to be talking about Hubspot, An effective marketing tool that has proven to help multiple businesses harness the full potential of marketing and helped them grow beyond imagination. Without any further ado, let’s dive in.
HubSpot launched its software in 2006 designed to help organizations execute their marketing strategies. Fast forward to 2017 and in over 90 countries you can find over 30,000 businesses depending on HubSpot’s Growth Stack software to help them develop their marketing channels and boost their revenue growth. However, there are many marketing and sales executives who still don’t know what HubSpot is and how their company can profit from it.
HubSpot’s Growth Stack provides CRM (customer relationship management) and revenue supporting software but HubSpot Marketing is the cornerstone of the Growth Stack. HubSpot Marketing helps companies to put under one umbrella all the resources they use to help their marketing which share the same data. This includes everything that a marketer needs to increase website traffic, turn website visitors to leads and “break the door” to produce a tangible ROI (Return on investment). Below are the reasons why HubSpot should be the go-to marketing tool for your business.
Blogging can be an essential part of an inbound marketing strategy for a business. Organizations who express dominance through a blog will see 3.3x more website visitors per month within a year, and 3.5x more leads per month within a year. HubSpot marketing software makes Blog content easy to create and publish. Most significantly, though, by integrating it with suggested keywords, HubSpot makes it easier to create an audience for your content. It then provides data capture capability and measurement of the impact of each piece of the published content.
HubSpot helps you find, arrange and track keywords that improve the success of your organic searches. You can also compare your scores against your rivals, and get feedback for keywords and SEO tips on the list.
If you use Google AdWords, Facebook Ads or LinkedIn Sponsored News as part of your marketing strategy, the Advertising Add-on from HubSpot gives you the ability to calculate not only views and clicks, but also leads, sales and real ROI of your ad campaigns.
4. Lead/List Management & Segmentation
Most companies ‘ marketing data is decentralized within the most diverse marketing tools that they are using. Some of their data is in their email application; some are in their CRM, and some are in their tools for managing social media. HubSpot lets you store all your marketing and lead data in one integrated database. It helps you to see all the contact connections quickly, score leads based on those experiences, and prioritize details for future marketing activities. Furthermore, detailed capabilities for segmenting the list facilitate truly personalized marketing campaigns.
5. Email Marketing
Enhance deliverability and accessibility while developing easy-to-design and managing personalized email campaigns. Best-in-class analytics from HubSpot helps you track the success of each campaign and refine it for future performance improvements.
Automation helps companies to do more in less time, with fewer resources. 64% of brands appear to have seen the benefits of using campaign automation within the first six months of its launch. Marketing automation from HubSpot lets brands plan, create and conduct custom prospect interaction workflows that are prompted by submissions of type, revisits of website sites, views of material and so on. Automated responses for the specific prospect operation can be created, and alarms can be set up to encourage the next best step in the sales process.
At EpowerNg, we build amazing websites & apps that attract more buyers, rank on Google & help your business grow. Let’s start a conversation about how we can help you build value, engagement, and visibility today.