The truth is this: stock photos are boring and are usually not interactive.
As consumers are constantly bombarded with marketing content, they avoid anything that looks and feels inauthentic, sadly this is how most people market and advertise. In reality, most consumers will not trust conventional marketing that doesn’t look real and customers associate more with real-time media content advertisement and marketing.
While opposition to traditional advertising has been increasing as many prospective customers won’t even engage in marketing contents and posts, consumers are still willing to engage with products and services with real-time media which also provide a positive experience.
It’s hard to get a sense of a real-life product or experience when images of those products and services are too good to be true or when there is a continuous use of generic stock photos.
We have experienced this severally on our own social media pages. Whenever we post content based on pictures we took ourselves in our workspace, we get more engagement. Same with testimonial videos and office videos. Our audience interacts more with the brand whenever these user-generated content are posted.
People are creating better imagery so what’s your excuse for using stock photos?
The quality of user-generated content has increased significantly in recent years, with regular people now able to take brand-worthy photos. Part of the reason for the improvement is the gradually increasing quality of smartphone cameras, which now use sophisticated software to help users get the perfect shot every time.
Another thing about using real-time media is that people will help spread the word about your brand when you feature their content. Marketing is all about spreading the word, and using real-time media generated content often adds one or more authentic voices to the conversation.
Finally, though stock photography libraries can seem infinite, those who have spent time digging through them for the perfect shot know that it can be painfully difficult to find exactly what they’re looking for especially if you are looking for something your audience can relate to. Another huge drawback is that the same image you use in your campaign will probably be spotted in a dozen unrelated campaigns. Sometimes, you find the same smiling lady selling coffee in USA, selling shares in France and perhaps selling rice in Nigeria.
By contrast, real-time media offers greater and constantly expanding pool of content to choose from. Furthermore, it’s a lot easier to find real people demonstrating real emotions like joy, fear, surprise in your workspace, environment or costumers you have tried your product or service than it is to find models and actors to nail those expressions in a stock photography archive.
Real-time media content has never been more accessible, effective or of higher quality than it is today. So why would anyone continue using stock images?