Why your website needs HTTPS

HTTP has been around since the very beginning of the internet in the late 1980s. You see it at the beginning of every website URL in your web browser’s address bar, but what exactly is it?
HTTP, which is short for Hypertext Transfer Protocol, is a set of rules for transferring a web page between a web server and your browser. When you browse to a specific URL in your browser, it starts a conversation with the website’s server to download everything it needs to render that web page.

The conversation that takes place with HTTP happens in “plain text” which means a third-party can listen in on your browser’s conversation and see everything that is being said. This is a great way to steal personal information like your credit card number or other sensitive stuff. Often times, your browser needs to send or receive information that is private? To do this, you need HTTPS; Hypertext Transfer Protocol Secure which is an extension of the HTTP. It is used for secure communication over a computer network and is widely used on the Internet.

Why do you need HTTPS for your website?

Times have changed and it is a good idea for ALL businesses to secure their websites with HTTPS. It used to be only needed if you were doing e-commerce with an online shopping cart and customers need to entered their credit card info on your site but now, even if your website is primarily an informational site (and you’re not selling products or services directly from your site), it is still recommended to use HTTPS.

Here are 4 reasons why you should consider HTTPS for your website

1. Security & Privacy
The most important benefit for you, your site, and your site’s users is of course the security that HTTPS gives. If your site is running HTTPS, that means that everything your browser sends and receives from the web server is done with a strong encryption so that third-parties can’t easily eavesdrop on you and/or perform malicious activities. This is absolutely essential if your website is ecommerce, has a log-in system, or any other kind of interface that lets users send and receive sensitive information. You’re not only protecting them, but you are also insulating yourself from any penalties or lawsuits that could potentially arise if a user’s security is breached and exploited

2. SEO Boost
In 2014, Google included HTTPS as a ranking signal for their search engine. It’s by no means a large factor in your rankings, but it is not a small one either. It can come in handy if your site ties with a competitor on every other ranking signal because if you have HTTPS you will rank higher. If you’re competing for some major search keywords, it’s necessary to have HTTPS.

3. Maintain lead generation
Starting in October 2017, the Google Chrome web browser started showing a “not secure” warning when users started filling out a simple contact form or entering data in search field on a non-HTTPS website. Starting in July 2018, Google Chrome now displays a “not secure” error on any website not using the HTTPS protocol — regardless if users are filling out a form. So if you depend on your website generating leads and sales inquiries, your site needs to use the HTTPS protocol so users don’t freak out and abandon your site due to “not secure” warnings.

4. Website Performance
A great side-effect of using HTTPS, if you are on the right web host, is that your website will get a nice performance boost. There is a new technology on the web called HTTP/2. This technology is the new protocol your web browser can use to connect to web servers. HTTP/2 was built with the modern web in mind and dramatically speeds up the connections between your browser and the web server resulting in a much faster page load time.

At Epower.ng, we offer free HTTPS security for the websites we build for our clients. Get in touch here

Izuehien Mary Ngozi
Social Media Manager
Epower